Mount Living ｜谁动了你的奶酪-简璞设计

扎根山与的故事，要从2017年说起。那是我们为该品牌设计的第一家创始店。直至今日来看，那仍然是最接近于扎根山与品牌气质的一家店。也因此，依托于第一家酒店的形象，与品牌方一起奠定了该品牌的视觉基因。

The story of Mount living Hotel begins in 2017. That was the first founding store we designed for the brand. To this day, this hotel is still the closest to the brand's temperament. Therefore, we established the brand's visual genes with the brand relying on the image of the first hotel.

也因为第一家酒店所带来的商业成功，以及随之而来的风投资本进入。随后的两年里，我们又先后为该品牌设计了另外两家城市酒店。而今天我们要讲的就是他的第三家城市酒店，扎根山与观音桥店。

It was the commercial success of the first hotel that attracted some venture capital. Over the next two years, we designed two more city hotels for the brand. Today we are going to talk about the third city hotel, Mount living Hotel Guanyinqiao.

这家店位于观音桥商圈里的龙湖新壹街公寓楼内。原建筑形态为常见的loft高层公寓。这类型的物业，在重庆的中小型城市酒店（民宿）市场占据着主要的份额。于是，如何用同样的物业形式，做出不一样的体验感受，便是我们在本次设计过程中，最要去解决的问题。

Mount living Hotel is located in the Guanyinqiao business district in Longfor 1st Avenue apartment building. The original architectural form is common loft high-rise apartment. This type of commercial property occupies a major share in Chongqing’s small and medium-sized city hotel market. In this case, the problem we have to solve in this design process is how to make a different experience in the same property form.

那么我们就要回过头来思考，入住这类型酒店的消费者，有着什么样的实际诉求。城市精品酒店，区别于山野民宿的自然、商务酒店的臃肿、快捷酒店的廉价，更赶不上星级酒店的配套。他们之所以选择城市精品，除开基本的入住需求以外。猎奇，是他们最大的诉求。

So, we have to go back and think, what kind of consumer would like to choose this type of hotel and what the actual demand they have. The city boutique hotel is different from the natural mountain and wild guesthouse, the bloated business hotel, the cheap express hotel and the complete supporting star class hotel. Curiosity is the biggest appeal for customers who choose the city boutique hotel besides to meeting the basic housing needs.

于是，“谁动了我的奶酪”的主题，孕育而生。同时，依托于品牌原有的视觉基因，我们用钢筋混凝土的建筑手法，在视觉上重构了一个由奶酪形态所搭建起来的空间形式。但除了视觉的差异以外，实际入住的体验形式也是猎奇的重要部分。

Thus, the theme of "who moved my cheese?" was born. At the same time, we visually reconstructed a spatial form constructed by cheese form with the architectural approach of reinforced concrete, which is based on the original visual gene of the brand. The experience of the actual stay is also an important part of curiosity in addition to the visual differences.

然后，原有的一层空间，被分为了两层。或开放、或封闭、或高挑。一二层的布局也因为其使用意图的差异而变得丰富且有趣，并产生着实际的空间、使用等互动关联。从而使得整个酒店的入住体验都区别于了传统酒店、宾馆的固化模式，每打开一扇门的时候，可能都会有一丝丝的惊喜。

Therefore, the original one floor space, was divided into two floors. The type of space is open or closed, or high ceiling. The layout of the first and second floors is also rich and interesting due to the differences in the use intentions and produces the actual interaction between space and usage. So that the entire hotel experience is different from the traditional hotel solidified model. Every time you open a door, there may be a little surprise. You'll find unexpected surprises when you opened the door.