jsd . commercial｜山宝黑臻猪-简璞设计

一家猪肉铺

Pork burgers

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有些行业，总会不自觉的给我们一些刻板的视觉印象。

猪肉铺，便是其中之一。“ 五大三粗的屠夫，提刀吆喝；血淋淋的案板上，总有飞虫嗡嗡着响 ”，如此画面，也难怪我们很难将它与高级、整洁、优雅等形容词汇划上等号。

随之而来的感觉，也好像猪肉应该永远屈于牛肉之下一般。而我认为，这是极为片面的。

There are some industries that always give us some stereotypical visual impressions.

Pork burgers is one of them. ‘A rude butcher, hawking with a knife; a bloody tabletop, a sky full of flies’ With an image like this, it's hard to equate it with a repertoire of adjectives such as classy, neat, and elegant.

With that comes the feeling that pork should always be inferior to beef. But I don't think so.

信任搭建

confidence-building

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信任搭建的基础，在于第一印象的建设。这跟我们与陌生人的第一次见面如出一辙。所以店面形象，便是构建这一全新猪肉品牌在消费者心里的第一印象，也是信任的首要基础。

The foundation of trust building lies in the first impression. It's the same as our first meeting with a stranger.So the image of the shop is to build the first impression of this new pork burgers brand in the mind of the consumer, but also an important basis for trust.

同时，产品的定位，也将与店面形象所呈现出来的气质关联，并直接影响到定价与消费市场的认可度。所以既要保持品牌定位的高度和品质，又要有友善且值得信赖的气质形象，是我们需要去解决的问题。

At the same time, the positioning of the product will also be associated with the style presented by the shop image, which will also have a direct impact on pricing and consumer market acceptance. So our design needs to maintain the height and quality of the brand positioning, but also have a friendly and trustworthy image for customers.

长期主义

Lifelong

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产品无论标榜得多么的优质，包装如何的出彩，其实都无法直接得的到消费者的信任。而长期经营的决心才是消费者最为关心的话题。

No matter how high quality the product is labelled and how colourful the packaging is, it is not possible to gain consumers' trust directly. The determination of a lifelong business is the most important concern of consumers.

所以，无论是选品的标准（近乎一年才能出栏的生猪），店面内合理的规划，还是事无巨细的经营理念，都是在输出品牌关于长期主义的立场。当然，也是做好一件小事的决心。

So whether it's the criteria for meat selection, the sensible planning of in-store space, or the heartfelt dedication to the business philosophy, it's all about dedicating the brand's stance forever. And, of course, the determination to do one small thing well.